Opening A Gallery, Part Two, Your Look

by JenniferJangles October 17, 2011

Hi there, I spoke in my last post about obtaining a gallery space. I moved in and didn't open the gallery portion until three months later. My top priority was getting the studio part of the space up and running. It was a lot of work getting tables, equipment, and storage in the right place for working. Once things were running as smoothly as possible, I could focus more on the store.

Your store needs a "look". That look encompasses your logo, your sign, your bags, your work, your displays, etc. If you're starting from scratch this is probably a lot to think about. If you are already making jewelry to sell than your work most likely, already has a feel. You'll most likely want to expand on that. My work is bright and whimsical. I always have some lime green, black, and white in it somewhere. I wanted the work to be the focus in the gallery not the walls. I choose to go with a light blue-ish purple for the walls, of course a black and white checkered floor, and lime green accents.

My signage is all black, white, and green as well.

My bags, tissue, and tags are the same too.

See where I am going with this post?

Pick two or three colors and use them consistently. Pick a font and use it again ad again. Get a logo and use it again and again.

Consistency is the key to getting customers to know your work and your style. It also shows that you are stable for a lack of better words. Customers want to know when they come shop with you that they will be able to get the same thing again and again.

Stay tuned for more....
Visit my Website, Etsy Shop, Blog, Facebook, or Studio and Gallery



Leave a comment

Comments will be approved before showing up.

Also in Jennifer Jangles Blog

The Villages Quilt Show

by Jennifer Heynen January 13, 2016 3 Comments

Hello! The Jennifer Jangles Shop is hitting the road this weekend. I am headed to The Villages Quilt Show this weekend. Here's the map and info if your near the area and want to come. It should be fun.

Continue Reading →

Lats days before a winner is chosen

by Jennifer Heynen December 30, 2015 2 Comments

Continue Reading →

Looking for something to make?

by Jennifer Heynen December 26, 2015


Continue Reading →